Dr Mark Jones developed Animal Agentz based on his own research as a PhD student at De Montfort University and the tests were conducted at the time at Great Ormond Street Hospital for Children NHS Trust (GOSH) on the Dickens ward.
Dr Jones focused on CBT (Cognitive Behavioural Therapy) for stress & pain reduction with computer science for children.
GOSH is not involved in the development of Animal Agentz.
The evolution of this product has taken over 10 years of research and development.
The initial aim in creating Animal Agentz was to help children overcome the fears and anxieties they quite naturally experience when faced with medical procedures. From his own experience of spending a considerable time in hospital as a child, Dr Jones knows all too well that, to a child, the prospect of an inoculation or providing a blood sample can be disproportionately daunting.
As a child Dr Jones was told he was ‘bad at learning’. Through triumph over adversity he learnt to overcome this negativity and went on to win awards for his work ranging from “The British Association for the Advancement of Science”, and later a “NESTA fellowship award: Prof Lord Winston supported his work and this project”.
Dr Jones has gained further credibility through publishing academic papers which have increase the rating of his university. All of his learning, skill, experience and research are brought together in Animal Agentz.
Along the way, Dr. Jones discovered that these therapeutic techniques, communicated by the sort of lovable cartoon creations children are used to seeing on Disney Channel, Nickelodeon or CBeebies, had broader applications in helping children with depression, panic attacks, ADHD and even as a treatment for common phobias (not just needle phobia).
“Oprah”, “Dr Phil” and “Super nanny Jo Frost” heavily influenced Dr Jones and they all do great shows for parents and Animal Agentz tries to bring this to a child’s level.
He wanted to create a children’s show on his research in a TV show format similar to the likes of “The Simpson”, “The Muppet show”, “Sesame Street” and “Harry Potter”.
Professor Paul Stallard, of the University of Bath and Consultant Clinical Psychologist with the Avon and Wiltshire Mental Health Partnership NHS Trust, has been enthusiastic in identifying the application of Animal Agentz. He has said “CBT is a key skill every child should have”.
In addition, Dr Richard Primavesi, FRCP, the children’s doctor, also supports the product.
The research version of Animal Agentz was seen by USA doctors at the American Academy of Pediatrics (2005 and 2007).
Children who find it hard to cope in school can often be unfairly and inaccurately labeled ‘difficult’, ‘naughty’ or ‘disruptive’. In teaching coping skills, Animal Agentz can help children overcome these difficulties and, unlike some of the common pharmaceutical responses to this kind of behaviour, Animal Agentz is harmless.
Animal Agentz is easy to use and does not require the supervision of a medically-qualified professional. However, it is important to note that, for its many and considerable benefits, Animal Agentz is not a replacement for anything. If your child has any medical issues, you should consult with your doctor.
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"I did these exercises with my daughter; she loved them and wants to play again." Mrs Rogers, Plymouth